Company Description
Based in Napa, California, Quintessential is a premier importer, marketer, and distributor of fine wines and spirits, exclusively representing family-owned wineries and distilleries. The company's portfolio includes 34 family estates, 47 wineries, and two distilleries across 12 countries. Quintessential is committed to showcasing the best expressions of terroir and craftsmanship from around the world.
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About the Role
Are you passionate about wine and eager to build a career in public relations and communications? Do you want to learn the inner workings of the global wine industry—everything from media strategy and logistics to working with world-renowned family-owned wineries? This is the job for you.
We're looking for a Public Relations Associate who is driven, detail-oriented, and ready to grow. You'll play a crucial role in executing public relations initiatives and helping to tell the stories of our exceptional global portfolio. This role is ideal for someone early in their career who is excited to roll up their sleeves, master the fundamentals of media relations, and gain hands-on exposure to a wide range of wines, regions, and communication platforms.
Key Responsibilities
Media & Communications SupportALL\tManage the wine scoring process across major trade publications — from coordinating samples to tracking and reporting results.
\tBuild and maintain relationships with journalists, editors, influencers, and content creators in wine, lifestyle, travel, and luxury categories.
\tDraft and edit public relations materials including press releases, event materials, talking points, and tasting notes.
\tSupport the development of media pitches and creative campaign ideas to secure positive earned coverage.
\tRespond promptly to media inquiries and sample requests with professionalism and attention to detail.
Event & Supplier Visit Coordination
\tAssist with planning and executing press events and tastings, including managing guest lists, wine samples, materials, and logistics.
\tHelp coordinate supplier visits from winery and distillery partners, including media tours, events, and content opportunities.
Administrative & Reporting Responsibilities
\tTrack and report media coverage, accolades, and wine scores; share updates across internal teams.
\tMaintain and update media contact lists, using tools like Muck Rack to pull reports and support campaign planning and to share results.
\tManage wine sample shipments to media and influencers.
Team Collaboration
\tActively contribute in weekly PR team meetings and brainstorming sessions.
\tSupport cross-functional projects involving brand, marketing, sales, and supplier teams.
\tCollaborate with external agency partners and help implement strategic plans.
Qualifications
Education & Experience
\tBachelor's degree in Communications, Journalism, Marketing, Public Relations, or a related field.
\t0–2 years of experience in a public relations, marketing, or communications role (internships or related experience welcome).
\tPassion for wine, food, global culture, and storytelling — a genuine desire to grow in the wine industry is essential.
Skills & Attributes
\tStrong written and verbal communication skills, with an eye for detail and a flair for storytelling.
\tExcellent organizational and time-management skills; comfortable juggling multiple tasks.
\tEagerness to learn and confidence to ask questions or seek help when needed.
\tAbility to work in a fast-paced environment and see projects through to completion.
\tFamiliarity with Microsoft Office and a willingness to learn tools like Muck Rack and other business software platforms.
\tProactive, collaborative, and adaptable mindset — a “no task too small” attitude is key.
Bonus Points (Preferred but Not Required)
\tExperience or familiarity with the wine, spirits, or hospitality industry.
\tSocial media fluency (especially Instagram, TikTok, YouTube) and/or comfort working with influencers or brand ambassadors.
\tPrevious experience with event coordination or public relations campaigns.
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